Domain Registration

  • Keyword research: Does the domain use popular and focused keywords? Make sure the domain and its associated URLs will be conducive to search engine visibility. Check it on tools like Google Adword Keyword Tool.
  • Top-level domain: Choose the proper top-level domain (.com, .net, .org, .info, and so on). If your business is in the United States, then you should use .com as your domain. While there is nothing wrong with .net and .org domains, they are not perceived as being as “professional” as .com domains. The .org domain is still perceived as nonprofit.
  • Relevancy: Make sure your domain name is relevant to your business. Don’t buy a URL because it sounds cool or it has personal merit. Buy it because it has direct, focused keyword relevance to you business.
  • URL length: On the other end of relevancy is the issue of being too specific. Don’t get too long and etailed at the top; you can always get more specific as you go deeper into subdomains. Shorter domain names are also easier to remember–and type!
  • Potential for legal conflict: Be aware of trademarks and copyrights belonging to other entities. While a URL like www.amazonbooks.com might be accurate to your bookstore in Amazon, Canada, it’s also an issue with an existing business. Use the search engines to research the keywords contained in your URL. If something comes up that seems like a conflict, it most likely
  • Double meanings: Does your keyword-rich URL have a secondary meaning? For instance, let’s say you’re starting a Web site that helps people to locate psychologists in their area. You come up with www.therapistfinder.com. But look more closely. Is there a second meaning in the URL? When joining words without a hyphen, take a step back and look again.